How easy is it for kids to gamble online? VERY!

Anti-gambling. Coalition to Stop Internet Gambling.
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How easy is it for kids to gamble online? VERY!

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There are thousands of Facebook apps that simulate casino games. Caesars Slots is one of the largest, with more than one million monthly users.

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With one click, a child can easily download the app to any smartphone or mobile device. This app is advertised as appropriate for ages 12+.

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However, the app terms of service claim intended use is for those 21 and over. Despite this warning, there is no age verification process beyond “self declaration” of age.

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The only barrier to download the app is knowledge of an iTunes Store password.

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Upon opening the app for the first time, players are encouraged to connect with Facebook to earn free coins.

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The games are designed to play with one touch and feature bright colors and a simple setup that’s very easy for children to understand and play.

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After only one spin, players are immediately bombarded with pop-up messages to get more coins. Pop-up messages include strong call-to-actions and sense of urgency, including a count-down clock.

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Players are then encouraged to purchase digital gaming coins. In essence, real money is now being used to gamble online.

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Purchasing digital coins is as simple as clicking “Buy.” There is no barrier to purchase since players have already signed into the iTunes Store.

Source: Coalition to Stop Internet Gambling


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